Half of the issue’s advertisements were for book publishers, including “a handsome 10-volume special edition” of works by 1921 Nobel Prize winner Anatole France selling for $17.50. TIME has championed writers and authors since its inaugural issue on March 3, 1923, which featured a Book section, directly following National Affairs and Foreign News. “We want to arouse curiosity for these authors and, consequently, curiosity about books,” explains Aurora Pedro Pinto of Livraria’s executive board.
Writers on the cover of TIME who "could have" won the Nobel Prize in Literature, as selected by Livraria LelloĪside from Nobel winners, Livraria Lello also chose to recognize more than 100 writers who “could have” received the award, many of whom were also featured on TIME covers: from William Shakespeare to Virginia Woolf James Joyce to J.R.R.
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